Pinterest Might Be the Quietest Way to Grow an Online Business

Okay, so we have something to sell. We know we don’t have to become an influencer to sell it. We’re starting to build this whole thing around systems instead of constantly showing up and screaming, HELLO INTERNET, PLEASE REMEMBER I EXIST.

Which leaves us with one pretty important problem.

How the heck are people supposed to find us?

Because unfortunately, creating an amazing digital product and uploading it to your store does not cause the internet to collectively gasp and immediately start sending customers your way. Rude, honestly.

You can have the prettiest sales page. The most helpful product. The cutest branding. The most perfectly organized little online business you’ve ever seen. But if nobody knows it exists? Well… we’ve basically built a very beautiful store in the middle of nowhere and forgotten to build a road to it.

And THAT road? That’s traffic. Not followers. Not likes. Not how many people watched your Reel. Traffic. Actual people finding your business, clicking through, reading your content, joining your email list, looking at your products, and moving through the little system we’ve been talking about.

And this is where Pinterest started becoming VERY interesting to me. Because while the rest of social media is basically standing in the middle of Times Square yelling LOOK AT ME, LOOK AT ME, LOOK AT ME, Pinterest is quietly sitting in the corner like, hey… someone is literally searching for the exact thing you sell, you wanna help them find it?

Ummm. Yes. Yes, I do.

First, Pinterest Isn’t Really “Social Media” in the Way You Think

This was probably the biggest mindset shift for me. Because when most of us hear Pinterest, we think recipes, wedding dresses, home decor, cute outfits, and the bathroom renovation board we’ve been adding to for six years even though we are absolutely not renovating the bathroom.

But Pinterest isn’t just somewhere people go to save pretty pictures. People go there to search. They search for ideas, solutions, inspiration, products, tutorials, things they want to learn, things they want to buy, things they want to do. And that makes Pinterest behave a lot more like a visual search engine than the traditional social media platforms we’re used to.

That difference matters. A LOT. Because on Instagram or TikTok, you’re often trying to interrupt someone’s scroll long enough to make them care about what you’re saying. On Pinterest? Someone might literally type “how to start selling digital products” or “passive income ideas for beginners” or “how to start an online business without showing your face.” And if I’ve created useful content around those exact things? Well hello there, Diva. Fancy meeting you here.

Search Traffic Feels VERY Different From Chasing Attention

Think about the difference. If I’m scrolling Instagram and you show me a post about starting a digital product business, maybe I’m interested. Maybe I’m not. Maybe I’m actually watching videos of golden retrievers and you have rudely interrupted my very important research.

But if I open Pinterest and type “how to make money online without being an influencer,” I’ve already told Pinterest something really important. I care about this. I’m looking for it. I’m actively searching for an answer. That’s intent. And intent is powerful.

Because now your job isn’t necessarily to convince some random person to care about digital marketing. Your job is to show up when the person who ALREADY cares starts looking for help. Do you see the difference? One feels like please pay attention to me. The other feels like oh hey, you were looking for this? I made something that might help.

I know which one sounds better to me.

And This Is Where the Whole “I Don’t Have Followers” Thing Gets Interesting

Remember when we talked about this? Because I know one of the biggest things stopping beginners is, but nobody follows me, who’s going to see my stuff?

And this is one of the reasons search-based traffic gets me so excited. Your content isn’t ONLY being shown to people because they already follow you. It can potentially be discovered because someone is searching for the topic you’ve created content about. That changes the game.

Because instead of spending months thinking, I need to build an audience before I can start selling…, you can start thinking, how do I create useful content around the things my customer is already searching for? That’s a much more interesting question. And honestly? It feels a whole lot more doable. Especially for a faceless brand.

Pinterest and Faceless Marketing Are Kind of a Dream Team

This is where Blog 4 and Blog 5 start holding hands. Because what did we just talk about? You don’t necessarily want to become the content. You want the solution to become the content.

Well… Pinterest LOVES that. You don’t have to take selfies. You don’t have to film yourself talking. You don’t have to document your morning routine. You don’t have to go Live. You don’t have to sit in your car recording a “quick thought” because apparently that’s where all important internet wisdom must now be delivered.

You can create a graphic with a headline. A helpful idea. A problem your audience is trying to solve. Someone clicks it. And instead of the pin needing to explain EVERYTHING, it brings her somewhere that can. Maybe that’s a blog post. Maybe it’s a free resource. Maybe it’s a product. Maybe it’s a sales page. The pin’s job is simply to make the right person think, wait, I need this. Click. That’s it.

And for someone building a faceless business? That is VERY attractive.

But Here’s the Part I REALLY Love: A Pin Doesn’t Have to Die Tomorrow

This is probably one of my biggest frustrations with traditional social media. You spend forever making a piece of content. You write the hook. You edit the video. You write the caption. You find the hashtags. You post it. And then… 24 hours later? The internet has basically moved on with its life.

Now obviously, social posts CAN continue getting views. Some take off days or weeks later. Nothing online is completely predictable. But traditional feeds move FAST. There’s always another post. Another Reel. Another trend. Another piece of content behind yours.

Pinterest content works differently because it’s built around discovery and search. A useful pin can potentially be discovered beyond the day you publish it. And THAT fits perfectly with what we’ve been talking about since Blog 2. Remember? What can I build today that can keep working tomorrow?

That’s the question. Because I don’t want to constantly feed a content machine just to keep my business alive. I want to build assets. And to me, a good Pinterest pin pointing to a good piece of evergreen content is an asset.

Actually… That’s Exactly What We’re Doing Right Now

This is where things get kind of fun. Because you’re not just reading me TALK about this strategy. We’re actually building it. Right now.

This DDD blog series you’re reading? It’s part of the system. The Pinterest pins we’re creating? Part of the system. The free resources? Part of the system. The emails? Part of the system. The offers? Yep, part of the system.

We’re basically building the exact thing we’ve been talking about in these blogs right in front of you. And honestly? I kind of love that. Because I don’t want Digital Dynasty Divas to become another place where I stand on a virtual stage and tell you, here’s what you should do. I want this to feel more like, here’s what I’m building, here’s what I’m learning, come build yours with me.

Some things will work. Some things will probably flop spectacularly. Some pin I spend 45 minutes designing will probably get ignored while another one I made in seven minutes randomly decides to become everyone’s favorite. Because internet.

But that’s part of it. We’re testing. Learning. Adjusting. Building. And instead of pretending I have some magical crystal ball that knows exactly what every algorithm will do, we’re going to pay attention to what actually happens. THAT is the journey I want you following.

So Yes… We’re Posting A LOT of Pins

If you’ve been following along with what I’m doing behind the scenes with DDD, you already know we’ve decided to go pretty hard on Pinterest. Like… really hard.

We’re building a large library of pins around the exact questions the DDD woman is already asking — how do I start an online business, how does passive income actually work, what digital products can I sell, can I do this without showing my face, how do I get traffic, how do I sell without a huge audience, how do I make this whole thing simpler. Sound familiar? It should. Because those are literally the conversations we’re having right here.

That’s intentional. The pins aren’t random graphics we’re throwing onto Pinterest hoping something sticks. They’re different doorways into the DDD world. One woman might discover us because she’s searching for passive income. Another might be looking for digital product ideas. Another might desperately want to build an online business but refuses to dance on TikTok. Honestly? Respect.

They enter through different doors. But once they’re here, they start discovering the bigger conversation. And THAT is where this becomes a funnel instead of just “posting on Pinterest.”

One Blog Post Can Give You WAY More Than One Pin

This is another thing I want beginners to understand because otherwise content creation gets overwhelming FAST. You don’t need to write 50 blog posts because you want 50 pins. Please don’t do that to yourself.

One useful blog post can be approached from a bunch of different angles. Take the blog you’re reading right now. We could create pins around Pinterest marketing for beginners, how to get website traffic without a huge following, why Pinterest works for faceless businesses, how to build evergreen traffic, Pinterest vs traditional social media, or how to market digital products on Pinterest. They’re all slightly different entry points. But they can lead back to the same larger conversation.

That’s leverage again. You create one strong piece of content. Then you create multiple ways for the right person to discover it. And suddenly content creation feels a whole lot less like what the heck am I supposed to make today?! and a whole lot more like how many useful ways can I introduce people to something I’ve already built? THAT I can work with.

But More Pins Doesn’t Automatically Mean More Traffic

And here’s where I’m going to ruin the fun for approximately 30 seconds. Because I don’t want you leaving this blog thinking, amazing, I’ll upload 500 random graphics and wait for the traffic avalanche.

Nope. Quantity alone isn’t the strategy. If nobody wants what the pin promises, it doesn’t matter how many you post. If the title doesn’t match what people are looking for, that’s a problem. If the pin gets clicked but sends someone to something completely unrelated, that’s a problem. If your blog is basically 700 words of fluff followed by BUY MY PRODUCT, that’s also a problem.

The whole system has to make sense. The pin gets her attention because it speaks to something she wants. The content helps her. The next step makes sense. That’s the funnel. Pinterest is simply helping the right woman find the entrance.

This Is Why Keywords Matter More Than Trying to Sound Clever

Now don’t panic. We’re not turning this into an SEO textbook.

But Pinterest needs some help understanding what your content is about. If you’re writing about digital products for beginners, use words people might actually search when they’re looking for digital products for beginners. Groundbreaking, I know.

Sometimes marketers make keywords sound like we’re deciphering an ancient language. We’re really asking, what would my person type into the search bar? That’s where I’d start. If she doesn’t know the fancy marketing term, don’t build your entire strategy around the fancy marketing term. Speak like she searches. That’s something I want us doing throughout DDD.

Because our reader isn’t necessarily sitting there searching “evergreen acquisition funnel optimization.” She’s searching “how do I get people to my website?” Meet her there.

And Please Don’t Forget What Happens AFTER the Click

This is where Pinterest becomes part of a business instead of just another vanity metric. I don’t only want pin views. A million people seeing a pin and doing absolutely nothing afterward doesn’t exactly help us much.

I want the right person to see it and think, that’s exactly what I’ve been wondering. Then click. Then land here. Then actually get something useful. Maybe she reads another blog. Maybe she saves the article. Maybe she grabs the free guide. Maybe she joins the email list. Maybe eventually she checks out the Faceless Freedom Blueprint. Maybe she doesn’t buy anything at all today.

That’s okay. Because now she knows DDD exists. And hopefully she leaves thinking, finally, someone is explaining this in a way that doesn’t make my brain hurt. That’s the beginning of a relationship. And THAT matters a whole lot more to me than getting a random impression.

This Is Also Why I Don’t Want Every Pin Going Straight to a Sales Page

Could we send Pinterest traffic directly to products? Absolutely. And sometimes we will.

But imagine you’re brand new to DDD. You’ve never heard of me. You’ve never read one of these blogs. You see a pin saying, “want to make money online without showing your face?” You click. And immediately: BUY MY THING.

Girl, we just met.

Compare that with landing on an article where someone actually helps you understand how faceless marketing works. You read it. You laugh. You learn something. You realize, wait… this actually sounds possible. Then you discover there’s a Blueprint that goes deeper.

Completely different experience. The product hasn’t changed. The context has. And context matters.

Pinterest Isn’t the Business

This is important too. Pinterest is a traffic source. It isn’t the entire business. If Pinterest disappeared tomorrow, I don’t want the whole DDD world disappearing with it.

That’s why we’re connecting things. Pinterest helps someone discover us. The blog helps build trust. The freebie gives her another step. Email allows us to continue the conversation. The offer solves a deeper problem. See what’s happening? We’re building a little ecosystem. Not post pin, pray for money. That’s not much of a strategy. We’re building paths. And over time, those paths can become stronger and stronger.

And THIS Is Where the Whole Passive-Income Thing Starts Coming Together

Think about where we started. Blog 1: I want to make money online but have absolutely no idea where to start. Then we figured out that passive income isn’t magic. It’s systems. Then we figured out what a digital product actually is. Then we realized we don’t have to turn ourselves into influencers to sell one. And now? We’re building a way for people to FIND it.

See how the pieces are starting to connect? That’s exactly what I want for you. Not 97 random strategies floating around in your head. A few simple pieces that actually work together — a product, a person who needs it, a way for her to find you, a path she can follow. That’s the business. Everything else? We can add later.

You already know what I’m going to say. Simple first. Dynasty later.

So… Should You Start Using Pinterest?

Maybe. And I know that’s not the dramatic answer people want.

But I don’t believe every platform is right for every business. If your audience isn’t using Pinterest to search for the things you talk about, forcing yourself onto Pinterest because somebody told you it’s “the secret” doesn’t make much sense.

But if you create content around topics people actively search for, if you sell products that solve problems people research, if you have blogs, resources, products, or helpful content people can click through to, and especially if you like the idea of building traffic without needing to constantly put yourself on camera? Pinterest is absolutely worth looking at.

And that’s exactly why I’m looking at it so seriously for DDD. I’m not interested in Pinterest because I need another social media platform to babysit. I am interested because I want to know: can we build a library of searchable content that keeps introducing new women to DDD without requiring me to personally show up every single time?

Now THAT is an experiment I’m excited about.

And You’re Going to Get to Watch This Experiment With Me

This might actually be one of my favorite parts of what we’re building. Because we’re not talking about some hypothetical Pinterest strategy. We’re doing it. We’re building hundreds of pins. We’re creating these blogs. We’re connecting the content. We’re creating different entry points. And we’re going to see what happens.

Which topics get clicks? Which pins get saved? Which blog posts pull people deeper into the site? What do people actually care about? What completely surprises us? That’s the stuff I want to talk about here. Not just, here’s what the marketing textbook says should happen, but, here’s what we tried, here’s what happened, here’s what we’re changing next.

Because maybe you’re building your own thing right alongside me. And if you are? Welcome to the experiment, Diva.

Okay… But Pinterest or Instagram?

Aaaand now we have another question. Because maybe you’re reading this thinking, okay, Pinterest sounds great… but should I be doing THIS instead of Instagram?

And that’s a really good question. Because the two platforms can play VERY different roles in an online business. One can be incredible for discovery and relationships. The other can be incredible for search and evergreen traffic. And depending on your personality, your business, and how much time you realistically have, you might want to use them very differently.

So that’s exactly where we’re going next: Pinterest or Instagram? Here’s Where I’d Start If I Were Building From Zero.

And no, I’m not going to tell you that you need to post 14 times a day on both. You know me better than that by now.

Grab the iced coffee, Diva. We’re building the road now.